don’t be an a-hole – Tuesday afternoon JBB @ 4B


holy moly, you kids were completely awwwesome on Tuesday – 100 loaves were gone in 15 minutes. dudes – 15 minutes! some quick and dirty arithmetic yields the staggering statistic of one loaf every 9 seconds. i had no idea it was gonna be like that! i mean, there was a line! a line! for my bread!!! it totally made my day. so THANK YOU.

but hey, giving away bread is easy, right? i mean, who doesn’t like free bread? (total a-holes, that’s who.)

but let’s keep this thing going, because i think it’s the start of something very special…

so could you do me a favor? don’t be an a-hole – come get bread Tuesdays at FourBarrel, at 4pm. i’ll be there, ready to fulfill all of your bready fantasies, for just $5 a pop. (well, maybe not ALL of your bready fantasies, but definitely MOST of them… you perv.) and if last week is any indication, come as soon as you can, because it deeply pains me to not have a loaf for someone who wants one.

because everyone deserves to be loafed.

see ya Tuesday honey pies

<3 josey

one hundred loaf give away (NO JK)

hear this all you SF people: i’m giving away 100 loaves of bread this coming Tuesday 8/28 at FourBarrel Coffee on Valencia, starting at 4pm.

no selling, all free, no shit.

why in the heck are you going to do that you zany Baker boy?!?

cuz i’m so damn pumped about the bread i’m baking, and giving away stuff is rad, and i wanna get you kids hooked on my goods. starting the following week, bread’ll be for sale there every Tuesday afternoon for $5 a pop. so get it while it’s free, then get it when it’s five.

where in the heck is all this bread coming from? my bread hero Dave Miller has continued in his unerring awesomeness, and is letting me bake bread out of his bakery way out in Chico. it’s been unbelievably wonderful, and now it’s time to share the wonder with all of you.

wait just a cotton picking second here Baker boy, what’s the big deal, you bake bread all the time? what’s so special about this bread?

uhhhhh, yeah, i do bake all the time, but hear this – Dave’s got the SAME oven that i’m going to have at The Mill, the SAME mill i’m going to have at The Mill, and so i’m just going bonkers cuz these are just the right tools for the job. and it’s like the age-old adage goes: you can’t build a house without a hammer. (i just made that up.)

i’ll have a few different types of bread on hand, but i’m gonna keep it a surprise, cuz that’s more exciting. right??? RIGHT.

so don’t dilly dally – come get a free loaf of bread this Tuesday, give me a high five, and then have a dinner party and look like this:

and tell em Josey Baker sent ya.

love you kiddos

<3 josey

practice makes perfect

my goodness gracious, i’ve been learning lots of things lately…

like how to ride my bike with 175 pounds of bread in tow:

and how much bread dough can look like butts:

and how strong Ryan Goodrow is:

aside from all that, mostly i’ve been learning how tricky it can be to run a bread bakery business when you don’t have employees, nor a bakery.

wait a second, hold on baker boy, what do you mean you’re “learning” that? that’s what you’ve been doing the whole time, haven’t you?? what’s the big whoop??

well, if you must know, the big whoop is that i’ve started up my bread subscription program once again, and as you can guess, i need myself a place to bake all this bread. so where have i been doing it? over at that there La Victoria Bakery on 24th St in the Mission. i’ve been baking bread the best i can, but it’s been good and hard. i’ve been using that bread for toast outta The Mill, but the ridiculously generous people over at NOPA have also welcomed me into the neighborhood, and i’ve been doing a little bread baking there as well… speaking of which – have you been to NOPA lately? it’s crazy. crazy delicious, and crazy busy – ALL THE TIME. go, and be ready to party.

but speaking of bread, please keep your eyes peeled – within the next few weeks i’m going to start doing a weekly bake out at my bread idol’s spot, Miller’s Bakehouse, and i do expect those breads to be on another level. veeery pumped about that, but trying to not get my hopes up too high too soon. expect a sneak peak of some freshly milled whole grain loaves, the type of stuff we’ll be pumping outta The Mill.

and speaking of The Mill – we’re continuing to chip away at it! expect that puppy to start rip roaring in a couple months. in the mean time, come say hey. i’m there for sure all weekend (8am-3pm), but our superstars Elicia & Tim are there Wed-Fri 7am-2pm as well, serving straight up FBC and JBB. we’ll treat you real good, i promise. i mean, look how much fun these cats are having:

loves yas

j bear